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Once upon a time, a marketing director tried to remain budget-conscious by purchasing lesser-quality items and trinkets to give away as client gifts. Much to her horror, she learned months later that a bag full of the company-monogrammed items had … Read More
Now that the season of gratitude has returned, a few philosophical questions emerge regarding behavior and motivation. Is there a difference between giving and receiving when it comes to corporate philanthropy? Have sponsorships become nothing more than advertisements with a heart? Is giving better for business or society?