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CHARLESTON — Jury research is a powerful tool if properly utilized. When designing a research project, experienced researchers focus on the issues that are best addressed through the research process, while recognizing its limitations. Read More
Complexity. There is a wide gap between trial research and traditional marketing research. Typically, survey research asks participants to respond to questions that are short and straightforward: Which candidate do you favor? Which bank is your primary banking institution? How … Read More
Due diligence. Preparation. Undoubtedly, this is the most important responsibility that counsel owes to his or her client.