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Personal injury attorney William H. Harding’s concept is simple: broaden the definition of “injury” to include minor mishaps and mere inconveniences. Read More
Testimonials are one of the best ways for marketers to drum up new business for themselves. Unpaid endorsements of products or services from satisfied customers can be very effective in generating additional demand. Read More
In George Orwell’s novel “1984,” there is no history in any true sense because the government of Big Brother continually rewrites it to suit is own purposes — throwing inconvenient facts and documents down the memory hole. Read More
In a 1980s advertising campaign for Vicks 44 cough medicine, soap opera stars Chris Robinson and, later, Peter Bergman, uttered the immortal phrase, “I’m not a doctor, but I play one on TV.”