Your Legal Writes Category Archives: Your Legal Writes

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Brown

The majority of the Western world’s population views New Year’s resolutions as commitments that are easier to break than make.
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Once upon a time, a marketing director tried to remain budget-conscious by purchasing lesser-quality items and trinkets to give away as client gifts. Much to her horror, she learned months later that a bag full of the company-monogrammed items had … Read More »

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Now that the season of gratitude has returned, a few philosophical questions emerge regarding behavior and motivation. Is there a difference between giving and receiving when it comes to corporate philanthropy? Have sponsorships become nothing more than advertisements with a heart? Is giving better for business or society?
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The film “Michael Clayton” may be yet another cinematic example of art imitating life, or more appropriately, art imitating law.
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Law firm marketers can learn a lot from Clark W. Griswold. As a fictional character portrayed by Chevy Chase in “National Lampoon’s Christmas Vacation,” Griswold teaches executives a lesson in professional development when he thanks his boss for remembering him … Read More »

Several years ago, students at Northwestern University’s Medill School of Journalism published a story about the decline of professionalism in the legal field, focusing on lawyers who were shockingly rude to people in general. While most of the charges pertained … Read More »

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During the course of an average day, a person views and hears more than 3,000 marketing messages.
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According to The Center for Business Planning, a mission statement should be a clear and succinct representation of a company’s purpose for existence.
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CHARLESTON — The average graduate leaves law school with a doctor of jurisprudence degree and a minimum of $80,000 in related debts.
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Brown

CHARLESTON — A lawyer’s success used to be governed by his or her expertise in an area of law. Today, even more is required of a partner or associate, and it comes in the form of relationship intelligence.
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For managing partners overseeing multiple offices scattered throughout the country, nothing in the practice of law could be as difficult as keeping everyone feeling important, informed, and involved.
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Paper, envelopes, address labels and stamps are making a comeback through the resurrection of printed newsletters.
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CHARLESTON — Legal consultant Trey Ryder believes there are 35 secrets to becoming a “superstar lawyer.”
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CHARLESTON — During the opening session of the Law Firm Marketing Partner Forum, which was held at the Turnberry Isle Resort and Country Club in Aventura, Florida, a lawyer was overheard talking to an attendee sitting next to him.
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Brown

CHARLESTON — Summer months usually are reserved for client appreciation functions, which stem from traditional golf tournaments to old-fashioned pig roasts.
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