Kathryn E. Brown News
When the sitcom, "Sex and the City" geared up to go off the air after several successful seasons on HBO, marketers took action to make sure their heroines wouldn't be forgotten.
Brown When it comes to law firm marketing, potential clients want attorneys to do one thing: Sell the steak ... not the sizzle.
On the front page of a service marketing Web site, the headline states that the industry's current business developer of the year is generating big results in her accounting firm.
As Halloween approaches, cable networks proudly present horror films for audiences that love guts and gore.
Popular social networking Web sites such as MySpace and MyChurch, Facebook and FaceParty, offer interactive, user-submitted networks of personal profiles, blogs, photos, music and videos for people of all ages to peruse.
CHARLESTON -- One of the worst marriages in pop culture had to have been the merger of J.R. and Sue Ellen Ewing (human versions of oil and water).
CHARLESTON -- First, the Baby Boomers were unseated by the Baby Busters, and then Generation X was invaded by Generation Why. Now, there is a new group in circulation, and they are called The Bobos.
"Lawyers, I suppose, were children once." At least, those were the famous words of Charles Lamb, and English critic, poet, and essayist of the 1800s. The quotation was thought-provoking enough to make it into the preface of a famous novel, and it continues to haunt modern lawyers as they accept the realities of their profession.
The headmaster of an exclusive, private boy's school in Massachusetts recently issued a statement on the institution's Web site explaining the reasons behind a mandatory summer reading program.
For law firms, the veterinary industry may have become man's best friend.
Typically, law firm retreats are reserved for attorneys and a few higher ranking members of management. But in some larger firms in even larger markets, non-legal administrators are sent away to plan for the year ahead.
Last spring, the Boston Globe printed an in-depth story about female lawyers leaving the legal profession at an astonishing rate.
If the U.S. Department of Labor maintained an endangered species list of professionals on the verge of extinction, secretaries would find themselves on the roster.
Brown On the job training isn't what it used to be.
Brown The start of a new year sparks great motivation to improve the condition of one's life, from health and wellness to financial stability and employment security. The quest for perfection in the legal field may not be possible, though, without calling in a search team.
Brown The majority of the Western world's population views New Year's resolutions as commitments that are easier to break than make.
Once upon a time, a marketing director tried to remain budget-conscious by purchasing lesser-quality items and trinkets to give away as client gifts.
Now that the season of gratitude has returned, a few philosophical questions emerge regarding behavior and motivation. Is there a difference between giving and receiving when it comes to corporate philanthropy? Have sponsorships become nothing more than advertisements with a heart? Is giving better for business or society?