Kathryn E. Brown News
YOUR LEGAL WRITES: Addressing the card controversy
Law firm marketers can learn a lot from Clark W. Griswold.
YOUR LEGAL WRITES: Basic Training for Lawyers
Several years ago, students at Northwestern University's Medill School of Journalism published a story about the decline of professionalism in the legal field, focusing on lawyers who were shockingly rude to people in general.
YOUR LEGAL WRITES: A climate change in law firms
During the course of an average day, a person views and hears more than 3,000 marketing messages.
YOUR LEGAL WRITES: Lawyers on a mission
According to The Center for Business Planning, a mission statement should be a clear and succinct representation of a company's purpose for existence.
YOUR LEGAL WRITES: The cost of becoming a lawyer
CHARLESTON -- The average graduate leaves law school with a doctor of jurisprudence degree and a minimum of $80,000 in related debts.
YOUR LEGAL WRITES: Where marketing and mining meet
Brown CHARLESTON -- A lawyer's success used to be governed by his or her expertise in an area of law. Today, even more is required of a partner or associate, and it comes in the form of relationship intelligence.
YOUR LEGAL WRITES: Communication is the key to multi-office success
Brown For managing partners overseeing multiple offices scattered throughout the country, nothing in the practice of law could be as difficult as keeping everyone feeling important, informed, and involved.
YOUR LEGAL WRITES: Breathing life into the legal newsletter
Brown Paper, envelopes, address labels and stamps are making a comeback through the resurrection of printed newsletters.
YOUR LEGAL WRITES: Law firm style and stardom
Brown CHARLESTON -- Legal consultant Trey Ryder believes there are 35 secrets to becoming a "superstar lawyer."
YOUR LEGAL WRITES: Spend some, lose some
CHARLESTON -- During the opening session of the Law Firm Marketing Partner Forum, which was held at the Turnberry Isle Resort and Country Club in Aventura, Florida, a lawyer was overheard talking to an attendee sitting next to him.
YOUR LEGAL WRITES: Retreats, rapport and relationships
Brown CHARLESTON -- Summer months usually are reserved for client appreciation functions, which stem from traditional golf tournaments to old-fashioned pig roasts.
YOUR LEGAL WRITES: 'Tis the season of client entertainment
Brown CHARLESTON -- Jacqueline Whitmore considers herself an expert on business etiquette and corporate protocol. Her Web site, etiquetteexpert.com, summarizes the rules of proper behavior, which includes a topic called "The Power of Positive Thanking."
YOUR LEGAL WRITES: Browsing the gap for new lawyers
CHARLESTON -- For today's young lawyers, the gap isn't a store filled with trendy clothes for casual days in the firm.
YOUR LEGAL WRITES: Law students respond to pressure
Brown CHARLESTON -- Some law school professors feel that grading students' work is one of the most stressful parts of their job because constructive criticism can seem so overwhelmingly negative.
YOUR LEGAL WRITES: Coping skills greatest lesson taught in law school
CHARLESTON -- For law school professors and their students, this time of year isn't springtime.
YOUR LEGAL WRITES: Bouncing back from blunders
CHARLESTON -- The Salt Lake Tribune recently published a list of "silly" questions asked by lawyers during trials, many of which nearly ended careers.
YOUR LEGAL WRITES: Choosing litigation over communication
Brown CHARLESTON -- As a clinical and forensic psychologist, David Clayman, Ph.D., has written about 3,000 reports used in civil and criminal litigation. He has dedicated 30 years of his professional life to the forensic psychological evaluation field, which makes him quite qualified to answer his own question.
YOUR LEGAL WRITES: Law firm blogs post mixed results
Brown Technorati.com claims that at the end of last year, over 57 million blogs were active on the Internet. Marketing experts argue that despite this substantial number, blogging (or "blawging") is a necessary activity in the branding of a law firm's uniqueness.
YOUR LEGAL WRITES: Conservative vs. casual
CHARLESTON -- Writer and actor Larry David tackles the subject of casual workplace attire in his Emmy-award winning sitcom "Curb Your Enthusiasm."
YOUR LEGAL WRITES: Professional credentials put to the test
The nation's leading organization for paralegals believes the certified legal assistant credential is essential to receiving respect and greater opportunities in the profession of law.